INTRODUCTION
Custom packaging for perfume business owners is a big challenge. Perfume businesses, especially, face difficulties in cash flow management because they have limited financial resources. In such cases, custom packaging becomes a challenge.
Although challenging, custom packaging is a desirable feature for small perfume brands. They need customized and attractive packaging to elevate brand status and raise brand awareness.
According to Forbes, perfume businesses fail due to a lack of technology adoption and a skills and efficiency gap. If you are a small perfume business owner struggling to overcome these challenges, this blog is for you.
This blog presents various strategies for creating custom packaging for perfume business and for optimizing it. You can do all this while staying within your budget. It shows you 10 ways to create custom packaging and elevate your brand’s reputation.
LINK BETWEEN CUSTOM PACKAGING FOR perfume business AND BRAND ELEVATION
Custom packaging is the biggest catch in the fragrance industry. Small, medium, or large, no matter the size, it has a profound impact on all perfume businesses. Custom packaging elevates your perfume brand. It does not even spare consumers. It leaves an unforgettable mark on consumers’ minds.
HOW DOES CUSTOM PACKAGING CREATES LASTING IMPRESSIONS?
These lasting impressions are the basis of brand elevation and awareness in consumers’ minds. Consistent visual elements, such as fonts, logos, brand colors, and lasting visuals, are responsible for lasting impressions. From the first impression to brand recalls later, all these elements of custom packaging are responsible.
Custom packaging is also responsible for appropriate consumer targeting. The design and type of packaging represent the consumers it targets. For example, minimalist and modern packaging design targets young consumers. Sustainable packaging targets eco-conscious consumers.
From the glass perfume bottle to the external secondary packaging, everything plays a vital role in elevating the brand. Custom packaging for perfume business owners demands a high level of quality. From raw materials to packaging and product, everything has to be of un-comprisable quality.
Customized Bottle Labelling
Customized bottle labelling is the process of designing and manufacturing customized labels for bottles. In this case, we are specifically discussing perfume bottles. perfume business owners in the perfume niche can use customized bottle labelling to make their perfume bottles look more stylish.
Custom-made labels on perfume bottles serve as marketing for the perfume brand they represent. They add a unique touch to ordinary-looking glass perfume bottles. You can include anything on these customized bottle labels, such as a brand logo, a message, or the brand theme.
Creative custom bottle labelling can transform ordinary perfume packaging into a delightful surprise.
Why do we recommend customized bottle labelling for perfume business owners?
It is because it is a very budget-friendly customization option. Since perfume business owners have limited budgets, it is an appropriate marketing option for them. With a simple logo and a short message on the customized label, you can build an emotional connection with your consumer right away!
Creative Wrapping Paper
A simple wrapping paper might seem like a generic customization option; however, it offers endless design possibilities. It’s a wonderful option for custom packaging for perfume business owners. If you own a small perfume business, such as a home-based perfume brand, you can make DIY wrapping paper. Just take some crayons or colors and put your creativity on paper. I bet your customers will love the personal effort you put into your packaging.
Wrapping paper is your budget’s best friend when you own a small-scale business. But How?
You can use recycled or reusable paper. For example, you can use pages from old comic books, coloring books, etc.
Another creative way to make your own wrapping paper is to design something related to your brand’s theme and then digitize it. You can then print your wrapping paper with that digital design.
You can also see stencils and stamps to make your DIY wrapping paper. You can also encourage more sales by offering customers a discount if they make an unboxing video of your perfume brand and then post and share it on social media. Wrapping paper is the perfect ingredient for the unboxing recipe.
Using a Variety of Tape Options
You will be amazed to learn that tape is an essential small-business packaging supply. You might be thinking; how can plain old brown tape make your perfume bottle packaging look attractive? Especially if you are doing custom packaging for perfume business in perfume niche.
Here is how….
First of all, you can get custom-made tapes with pops of colors and creative designs. For example, if you own a perfume business selling floral perfumes, you can get custom-made tapes with flowers printed on them. Can you imagine how beautiful those tapes will look around your perfume packaging boxes?
For perfume business owners, anything that is budget-friendly is a win. The same goes for tapes. They are incredibly budget-friendly.
Secondly, consumers love eco-friendly options in both product and packaging. Using paper tapes is a sustainable way to add creativity and customization to perfume packaging.
Brand Themed Packaging
Brand theme packaging is a creative way to take your customers to a whole new world. It also elevates your brand packaging to a whole new level. You can understand this concept by the example of vintage perfume brands. Vintage perfume brands sell their perfumes in vintage-themed perfume bottles. The bottle represents the brand’s whole theme, rooted in the vintage era.
perfume business owners can also use brand-themed packaging while remaining within their budget. All you need to do is craft a theme that resonates with your perfume brand and connects with your audience.
Brand-themed packaging is an excellent idea for custom packaging for perfume business. Ensure your theme remains consistent throughout your packaging. From the perfume bottle to the perfume box and even the perfume cap, everything should represent the brand.
Use DIY materials, stickers, and other materials to decorate your packaging. Make sure that the colors, font and labelling remain consistent in every element.
Seasonal Packaging
In the domain of custom packaging for perfume business, seasonal packaging can be a treat, especially for a product like perfume that is in trend year-round. Seasonal packaging is a great way to connect with consumers.
By using seasonal elements, such as customized wrappings, you can turn your simple glass perfume bottles into treats. You can turn them into seasonal gifts. For example, you can launch a custom packaging for Christmas and especially Valentine’s Day. No doubt, the Holiday season is the best time to launch and exploit seasonal packaging.
Seasonal packaging helps you provide your customers with something extra. You can add little elements to make your perfume’s seasonal packaging extra special. Add pinecones to the perfume package during the Christmas season. You can also use heart-shaped stamps and stencils during the season of love (Valentine’s Day) to add a special touch to seasonal packaging.
Adding Special Instructions
Adding special instructions is a significant element of custom packaging for perfume business owners. For perfume brands, you can add instructions on perfume notes to the packaging. A special instruction card can be attached to the glass perfume bottle with a fancy string.
Such special instruction notes in custom packaging for perfume business owners guide the customers towards a unique experience. They boost your perfume brand’s reputation.
Along with being a vital packaging element, they also serve a prominent purpose in perfume branding. Of course, they are very easy on your business’s budget. How much does a small card and a fancy string cost?
To add more personalization to a special instruction card, you can write handwritten instructions. Not just instructions, you can also add a personalized handwritten message or line on the card.
When it comes to personalization within budget, there are no limits.
Use of Custom Fabric in Packaging
Custom fabric elevates your perfume’s packaging from simple to luxurious. Many perfume brands use fabric for the custom packaging of their perfume bottles. The materials used include velvet, jute, and even satin. Often, perfume brands prefer soft fabrics that give a luxurious appearance and a smooth feel.
The use of such aesthetic elements in custom packaging for perfume business owners creates an unboxing experience that is a sensory symphony.
The use of elegant, smooth fabric gives your glass perfume bottles a luxurious appeal. Think of a beautiful glass perfume bottle wrapped in a jewel-toned fabric pouch. Wouldn’t it provide the appeal of a luxurious handcrafted jewel?
This is how using custom fabric in packaging can elevate the status of your small-scale perfume business. How much will it cost?
Nothing beyond your budget!
Make sure that the fabric you choose is durable and consistent with your perfume brand’s theme. Also, it should be convenient to handle. You can use zip locks or drawstring closures to give a vintage or old-school vibe.
Personalized Paper Bags
Personalized paper bags are the most cost-effective packaging option for small- and medium-sized perfume brands. Especially if your business deals in travel-sized and mini perfumes, they are the best option for secondary packaging.
Sturdy, customizable paper bags are perfect for small perfume business owners. These personalized paper bags serve as mini billboards for your perfume brands. Not only do they serve a packaging purpose, but they also fulfil a marketing role.
With a custom logo and tagline, personalized paper bags offer a range of printing and customization options. Among custom packaging trim business options, paper bags are the most budget-friendly option.
To add a more personal touch, you can offer paper bags with options of:
- Printing or writing the customer’s name
- A special handwritten message on the bag for the customer
- Signature of a celebrity
Mini perfume bottles, packed in personalized paper bags, are a fantastic option for event giveaways.
Interactive Packaging
A fun and creative way to interact with consumers is through interactive packaging. Interactive packaging provides a fun way to engage with consumers. The real question is: how can perfume business owners integrate interactive packaging?
There are many ways to do this.
perfume business owners can print a QR code on their perfume boxes. Scanning the QR code can showcase the brand story to consumers.
Scented labels that mimic the fragrance inside are another interactive packaging strategy.
You can also pack your perfume bottle in pop-it type boxes. The ever-trending pop will make your packaging more interactive, engaging, and creative.
Whichever strategy you use, make sure that it aligns with the brand’s theme and story. It should also align with the brand’s customers’ interests and expectations. Another tip is to never compromise on quality. The purpose of interactive packaging is to enhance the overall packaging and product experience. Therefore, the quality should be top-notch.
Inserting Creative Photographs
Photographs share stories beyond words. You can use photography tools as packaging inserts. The question is: what kinds of pictures can you take?
As a small-business owner of perfume brands, you can photograph the products in creative ways. You can also photograph the product ingredients.
Impactful visuals with thoughtful notes are a good way to interact with customers. Again, do not compromise on the quality of visuals and the thickness of the paper. Material quality accurately reflects the brand’s status.
Not just the packaging, you can also use creative photographs on social media to boost brand awareness. You can share cool behind-the-scenes videos and photos of your products to show consumers how much you invest in them.
Another idea is to create curiosity among your consumers through photograph inserts. For example, you can place a photograph of an attractive perfume bottle with a question mark. Let consumers think about the next fragrance you are about to launch or any special edition. This will make your consumers anticipate your next launch and remain in touch with your brand.
ESSENTIAL TIPS TO OPTIMIZE CUSTOM PACKAGING FOR PERFUME BUSINESS
You don’t need to create or design packaging…
You need to optimize your custom packaging for perfume businesses, too…
In this section, we will discuss strategies to optimize custom packaging for perfume businesses. Let’s analyze each strategy in turn.
Infuse Your Brand Everywhere
We have discussed the importance of branding consistency before as well. This is what this concept is about. Every aspect of your product, from packaging to decor and presentation, should lead to branding.
Branding is not just about perfume purchases. Perfume branding continues after the purchase as well. It is the sensory experience that makes the consumer recall the brand even after the purchase.
There are different ways to infuse your brand into every element. As a perfume business owner, using bold colors can make brand recall easier. From the perfume bottle to the cap and the external box, everything should have the same color scheme.
You can use custom illustrations that represent your perfume brand’s theme and unique story. If you are a perfume brand that advocates sustainability, using organic and recyclable packaging materials can showcase your eco-conscious side.
Don’t Forget to Add a Freebie
Even if your perfume brand is a rock star, still adding a freebie can further sweeten the deal!
Adding a freebie with your perfume bottle can be a strong marketing strategy. A surprise that comes with your favorite product, what else does a consumer want?
Not only does it improve your perfume brand’s reputation, but it also creates a strong customer-brand relationship.
You must be thinking about what freebies you can add to your perfumes?
Well, the options are endless and very creative…
The best you can do is provide perfume samples of other scents of your brand as a freebie. This will not just make your customer happy but also serve as a free marketing tool. A travel-sized lotion is another option to add to your perfume. You can also add small gifts such as totes, keychains and even stickers.
Another important freebie option is adding discount coupons. Discount cards and coupons that offer a percentage discount on the next purchase are an excellent option.
Keep in mind that you don’t need to add an expensive freebie. As a perfume business owner, you have several budget-friendly options. Make sure that your freebie is thoughtful and relevant to your perfume brand.
Make your Packaging Multi-Purpose
Functionality is an inseparable element of your product. Especially with a perfume, functionality and aesthetics go hand in hand. Creating affordable packaging for perfume businesses doesn’t mean compromising on quality. While manufacturing custom packaging for a perfume business, you can still double down on functionality.
Remember that proper packaging is not just packaging…
It is a strategic asset…
You don’t need to use the standard packaging boxes. You can also use other options such as:
Zipper bags
Snap lock mechanism
Fabric Pouches (as mentioned before)
Such options are not just budget-friendly but also aesthetically appealing. By ordering them in bulk from wholesale packaging suppliers for perfume businesses, you can keep a good stock.
You can also create your own functional, creative packaging from recycled cardboard and other decorative materials. Using biodegradable materials as inserts not only keeps your product safe but also ensures safe shipping.
Be Careful While Choosing Your Shipping Materials
Custom packaging for perfume business owners has different demands. One such demand is the use of “right shipping materials”
Many people believe the packaging box serves only to protect.
Well, this is wrong!
A perfect box has created an ideal balance between creativity, protection, efficiency and customer satisfaction.
One aspect perfume business owner often ignore is the box size.
A box size that optimizes packaging more effectively. It is because it eases storage and transportation. For perfume packaging, corrugated boxes with inserts and proper labelling are a perfect choice. They protect the perfume bottles from breakage and damage. Also, they keep perfume bottles safe from the hazardous effects of the external environment, such as excessive sunlight and moisture.
Determining the optimal size is a decision for perfume business owners.
Keep Taking Feedback
Constant feedback is the best strategy to refine your packaging. Mainly, when you do custom packaging for a perfume business, this works best. Feedback from real consumers helps you better understand marketing demands. Feedback and response calculation also depict how responsive your company is towards your consumers.
You can do this by testing different packaging designs. Launching different packaging campaigns and collecting feedback can help you determine which packaging is most liked by consumers.
Social media usage also makes the feedback process more convenient. You can encourage consumers to take photographs of your new packaging and share them on social media. This will help you gauge your online presence. It also increases your social media engagement and brand awareness.
Continuous feedback will help you discover what works in your perfume’s packaging and what does not.
CONCLUSION
This whole blog is a perfect recipe for someone seeking solutions for custom packaging for perfume business owners. You have the complete roadmap, from where to start to what to do.
Just implement these strategies and create a dream-come-true perfume business.
From fancy photographs to customizable paper bags, protective inserts to handmade cards, there are numerous options to create custom packaging solutions. The best part is that everything is in your budget. You don’t need any fancy equipment or a huge marketing budget. You can implement this all within your resources.
With continuous feedback, freebies, and brand consistency, you can further optimize your custom packaging. Remember, the more value you offer to customers, the more value you get…
