HOW PERFUME BRANDS CAN USE PACKAGING FOR STORYTELLING?

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INTRODUCTION Packaging for storytelling is an essential aspect of modern branding. Previously, the target of brands was to create unique products. Now there is a shift in the paradigm. Brands now focus on crafting emotionally compelling and attractive narratives. Packaging is the most essential medium of storytelling. The purpose of storytelling through packaging is to […]

10 UNIQUE GLASS BOTTLE COLORS AND THEIR SIGNIFICANCE

INTRODUCTION Glass bottle colors hold significant meaning beyond their visual appeal. They have a sense, an emotion attached and a cultural background. In the perfume bottle industry, every aspect of the perfume bottle has some meaning. From geometry to glass bottle colors, everything tells a visual story. Perfume glass bottles come in a variety of […]

UNDERSTANDING THE PROCESS OF SEALING GLASS PERFUME BOTTLES

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INTRODUCTION What you see as mere sealing glass bottles in the fragrance industry is actually a whole industry. The global market size of crimping machines is expected to reach$0.34 billion in 2033, up from $0.24 billion in 2024. During this forecast period, the Compound Annual Growth Rate (CAGR) is 3.8 percent, which is enormous. This […]

WHAT IS SENSORY MARKETING AND HOW CAN IT BENEFIT CUSTOM FRAGRANCE MANUFACTURERS

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INTRODUCTION Sensory marketing involves stimulating the consumer’s five senses to create a deeper connection between products and consumers. The present consumers are seeing joy and laughter through the products they purchase. Fragrance is a product that consumers purchase to evoke a positive emotional response. Integration of sensory marketing into perfume packaging makes it more valuable. […]

UNDERSTANDING THE TYPES OF PACKAGING IN THE PERFUME INDUSTRY

INTRODUCTION If you are a business owner, you understand the importance of consistently providing your customers with high-quality products. The different types of packaging perfume businesses serve the same purpose. They keep the contents of the perfume intact and ensure the integrity of the final product. However, protection and safety are not the only roles […]

15 FACTORS TO CONSIDER WHEN CHOOSING FRAGRANCE PACKAGING

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INTRODUCTION The global fragrance packaging market is expected to reach a value of $14.2 billion by 2025. The reason behind this remarkable value is the worldwide demand for a diverse range of fragrance packaging. This suggests that brands must invest in distinctive fragrance packaging to differentiate themselves from one another. For perfume brands to dominate shelf […]

HOW TO OPEN A GLASS PERFUME BOTTLE

Struggling with stubborn perfume bottles? Step-by-step methods to open glass stoppers, metal seals, and crimped nozzles. Expert tips for vintage lovers + refill guide..