Perfume sample vials show that product size does not shape consumers’ perceptions. Unique packaging is the key to attracting customers. Perfume sample vials are one such unique pattern of packaging. These small perfume samples can do wonders in making a perfume brand successful.
With a variety of applications and unique features, perfume sample vials have become an integral part of the perfume packaging industry.
This blog explains all the important properties of perfume sample vials, from mechanism and functionality to their impact on perfume brands.
What are Perfume Sample Vials?
The word vial means a small container for storage. Perfume sample vials are small containers of perfume. These perfume vials are ideal for perfume sampling, so they are known as perfume sample vials. They are ideal for the storage and distribution of small quantities of perfumes.
Perfume sample vials are made of glass. Although they have a simple design, they have amazing features and applications. Because of their glass composition, they are highly resistant to any chemical substance stored inside them. That is why glass vials are considered ideal for perfume storage purposes.
Another essential feature of perfume sample vial is that they come in a variety of sizes and capacities. Perfume manufacturers can select the particular glass vial according to their requirements. Moreover, the transparency of the glass makes the perfume liquid inside easily visible. In addition to perfumes, glass vials are also used to store essential oils and pharmaceutical products.
The closure of perfume sample vials is also very important. The seal is tightly closed, protecting the perfume inside from leakage and interaction with the external environment.
Functioning of Perfume Vials
To understand the functioning of perfume sample vials, it is better to know the structure first. A perfume sample vial consists of three components which are:
The Cap:
The cap symbolizes any closure that lies on top of the vial. Its purpose is to prevent evaporation by providing tight sealing.
The Applicator:
The applicator is how the perfume is dispensed. It has three categories: rollerball, stopper, and spray mechanism.
- Perfume vials with a stopper have a rod-like part attached to the cap. For application, all you have to do is dip the rod inside the perfume. Then, you can apply it to your body.
- As the name indicates, the rollerball has a ball bearing attached to the top. As you apply the ball to your body the fragrance comes in contact with your skin.
- The last type is with the spray mechanism. You press the sprayer, and the perfume comes out in vapor form.
The Vial:
The vial itself is just a small container made of soda lime glass.
How to use Perfume Vials?
Using perfume vials becomes easy when roller balls, a sprayer, or a small rod are attached on top. However, in some cases, they do not have any of these applicators.
What to do in such situations?
Here is the best way to apply perfume sample vials with or without applicators. It is the “direct daub method.” In this method, you use the fragrance on the veins of your left and right wrists.
Afterward, you gently touch the back side of both ears, elbows, and neck. If you don’t want to use your fingers, you can also use a cotton swab for application. However, it is generally not advisable as cotton absorbs the perfume, resulting in wastage.
Cleaning Perfume Vials
Cleaning perfume sample vials is relatively easy. Here are two methods. You can use whichever method is more convenient.
Using a Mixture of Dish Soap and Water
The first step is to remove the closure. Then, prepare a mixture of water and dishwashing liquid soap. Put the mixture into a spray bottle. Spray the mixture inside the vial and shake well. Then, generously wash the vial with warm water. Washing with warm water ensures that the vial is free from any remains of liquid soap.
Dry it and use it the way you want.
Use the same mixture to wash and dry the closure before placing it back.
Using Alcohol
Alcohol is another simple way to clean your perfume sample vial. In the same manner pump alcohol in the vial through a spray bottle and shake well. Spray the alcohol out from the vial into the sink. Your perfume sample vial is ready to be reused.
How Do Perfume Vials Contribute to Brand’s Success?
Although they contain a very small amount of fragrance inside yet, why perfume sample vials are so widely used by perfume brands? It is because they contribute to the brand’s success. But how?
The following advantages of perfume sample vials explain how they make a perfume brand successful.
Provide Diversity
Diversity is one of the key features on which perfume brands take advantage of the market. The more you offer, the greater the chances of brand visibility. By offering gift packs and travel packages of perfume sample vials, brands offer a variety of perfume samples in one package.
This way, consumers can use a diverse range of fragrances in one purchase. Brands can launch a range of body mists or perfume oils by using perfume sample vial packaging.
Decrease Production Cost
Production of large perfume bottles is very costly. Not only is the bottle expensive, but you also need more fragrance to fill it. If the consumer doesn’t like it, the whole edition can remain unsold, resulting in losses.
Perfume sample vials are the best way to decrease the cost of production. They maintain economies of scale. Because vials are small, their cost of production is less. They also need a small amount of perfume to fill them. The losses are bearable even if the consumer doesn’t appreciate a particular fragrance.
Finding the Winning Scent
The basic purpose of perfume sample vials is to let consumers experience a particular scent before they make a purchase decision. This helps not only the consumer find the winning scent but also the perfume brands.
Perfume manufacturers monitor the sales of perfume sample vials. By identifying the one with the most sales, they also learn about the winning scent. Afterward, they launch the winning scent in large packaging.
Consistent Consumer Experience
Perfume sample vials provide consumers with a consistent fragrance experience. Vials let consumers enjoy a controlled amount of fragrance. The properties and closures of the vials keep the fragrance’s chemical properties intact, maintaining the aesthetic and therapeutic effect of the fragrance. Every time the consumer uses a vial, he or she has a satisfying experience.
Recyclable
Since glass is the primary composing material of perfume sample vials, the best property of glass is that it is recyclable. This makes perfume vials a sustainable option for perfume sampling. Both consumers and perfume bottle manufacturers are endorsing the concept of sustainable packaging together.
Using recyclable perfume vials increases the popularity of a perfume brand among consumers.
Travel Friendly
The modern consumer prefers compact packaging. Perfume vials are the best option for travel-friendly packaging. Perfume brands use perfume vials to launch travel-pack perfume ranges. Consumers can carry their favorite scents while traveling.
The portability of perfume vials increases their practicality. You can place them in purses or carry them in your travel bags.
Customization
Although smaller in size, perfume vials provide plenty of customization options. Brands can customize perfume vials by adding custom-printed labels. The personalized labels can include fragrance names and descriptions of ingredients.
Along with custom labeling, customized closures are another option for customization. Depending upon brand preference brands can choose between a variety of application options.
CONCLUSION
Perfume sample vials are a great way to establish brand identity. By introducing small perfume samples, perfume brands can identify winning fragrances. They can get an idea of consumer preferences. Apart from marketing-related benefits, perfume sample vials also have operational benefits. They help perfume brands avoid unnecessary losses by reducing the cost of production.