Understanding printing technologies is important in the perfume industry. You cannot master the sales of your perfume brand unless you understand every process thoroughly. Technological advancements have increased the complexity and types of printing. This blog explains the various types of printing technologies used in perfume box packaging.

Whether you are a perfume bottle or box manufacturer or just a brand, this blog can give you an idea of which printing technique to choose.

Different types of Printing Technologies for your Perfume Business

Full Color Offset Printing

Full-color offset printing is the most high-quality technique among all printing technologies. The printing it does is of high quality and accuracy. It uses high-speed commercial printing presses. The whole printing process is accomplished in the following four steps:

• The first step involves converting digital files or images into physical images. Laser diodes print the images on metal plates, which are then mounted onto a roller. Each metallic plate is exclusive to each color.

• The next step is wetting. A solvent consisting of water and a few additives wets the plates. A treatment on the plates prevents the colored portion from resisting water.

• The third step involves applying ink through ink rollers. Several vibrating rollers apply thick oil-based ink to the water-resistant portion of metallic plates.

• In the fourth step, a big roller wipes off the ink from the metallic plates. This leads to the image being printed on the roller in reversed form. This large roller is compatible with a variety of surfaces.

UV 6 Color Offset Print

This type of printing uses only six colors, which is why it has “6 colors” in its name. UV 6 Color offset printing creates images with vibrant colors. The use of metalized inks in this process gives the impact of hot stamping.

This printing is among the technologically advanced printing technologies. The images it creates are high-quality and accurate. This technique is cost-effective and saves the exploitation of several raw materials.

Digital Printing

Digital printing is among the least complicated printing techniques. This is because it does not involve setting up a complex setup. All it needs is an inkjet printer, which is compatible with a wide variety of materials. It can print images on plastic, cardboard, etc.

A major advantage of digital printing is that it has less turnaround time. It is convenient for both the printer and the consumer. Images can easily be transferred from cameras or phones.

Lithographic Printing

Lithographic printing is among the most popular printing technologies in the case of perfume box packaging. Be it folding cartons or label printing, it does it all. The lithographic painting uses lithographic plates for printing. It consists of the following steps:

• The first step is to transfer the oil-based image onto the lithographic plate.

• Next, the plate undergoes acid treatment. This led to the image being etched onto the lithographic plate, which did not contain oil.

• After that, the plate goes through water treatment. This causes the etched portion of the plate to retain water.

• The next step involves the application of the oil-based ink onto the plate.

• This causes the ink to stick only to the graphic. This is because water and oil are both resistant to each other.

• The last step involves the transfer of the image onto the surface of the substrate. In this case, the substrate can be cardboard or any other material.

Hot Stamping

You can use the hot stamping technique when you want to give your packaging a luxurious look. This printing technique stamps foil paper on selective parts. The foil paper can be golden, silver, or any other desirable color.

Hot stamping gives packaging a unique premium appearance that cannot be achieved with just acrylic or oil-based inks.

Embossing is another printing technique that causes selective printing. A letter or some distinct portion of the package is embossed using this technique. Both embossing and hot stamping are preferable for selective printing. Perfume bottle manufacturers and brands use them during product promotions and marketing campaigns.

Varnishing

The varnishing technique is done during or after the printing process. It is not the actual printing. It just fine-tunes the original tuning. It applies a transparent coating further on the print. Varnishing provides protection to the original print. It also enhances the overall look of the print, making it look better.

Varnishing involves a full setup. In addition to the printing machines you also need special varnishing equipment. There are four types of varnishing:

Matte

As the name implies, matte varnish gives a subtle, smooth appearance. If you want the packaging content to be readable from a distance, use matte varnish. It keeps the text visible and legible from a long distance. However, it doesn’t give a fancy, luxurious look. It is more practical than gloss varnish.

Gloss

Gloss highlights the whole print or some areas of it. It creates depth in print and gives colors an extra shine so that they pop out. However, when viewed under direct sunlight, their visibility is compromised.

Strikethrough Matte

The significance of strike-through matte is that it can apply both matte and gloss varnish. It is a more practical option among printing technologies. Why?

Because you can apply gloss varnish to selected areas and cover the rest with matte varnish, you can achieve a premium glossy and smooth matte impact together.

Satin

This type of varnish is just a combination of matte and gloss varnish. It differs from strike-through matte because, in that case, both types remain distinct.

However, in this case, both benefits are combined into a single kind of varnish. Satin varnish offers more resistance to stains from finger tips and smudges. It is more suitable when perfume bottles are shipped to far destinations.

CONCLUSION

All the printing technologies discussed in this blog have their strengths and weaknesses. Selection of the appropriate printing technique for your perfume box packaging depends upon many factors. These factors are your target audience, budget, brand identity, and the size of your business.

Some printing technologies require large, complex setups, and some require complex equipment. On the other hand, some options are convenient and less complex. It is entirely your choice which technique suits your business.